For eight consecutive years, since 1999, frequent travelers have recognized Starwood Preferred Guest® for offering the industry’s best redemption program¹. Small wonder: We offer remarkable access to an amazing hotel portfolio, faster points accumulation and zero blackouts on Free Night Awards. If there’s a standard room available on your chosen night, it’s yours.

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Three Membership Tiers Deliver Ever-richer Awards and Privileges

Preferred. Gold. Platinum. Each membership tier rewards you handsomely, beginning with valuable Starpoints®, redeemable for Free Night Awards, award flights, room upgrades and a host of marvelous travel and entertainment privileges. At each level you’re entitled to our famous Free Night Awards benefit with no blackouts on standard rooms. The Gold and Platinum levels increase your Starpoints earning by 50% over the Preferred level. A generous package of member privileges earmarks each tier and increases along with your stature.

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Nine Unique Brands, with More Than 860 Hotels and Resorts in 95 Countries

Discover your niche among our diverse collection of distinctive hotel brands listed below. It's an extraordinary array, covering more countries and including more resorts, golf courses and award-winning hotels and resorts than any other program. Our hotels frequently appear on the Conde Nast Traveler Gold List and Readers Choice List, plus Travel & Leisure’s World’s Best list.

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STARWOOD HOTELS & RESORTS CELEBRATE ONE YEAR OF TV BROADCASTING IN EUROPE, AFRICA & MIDDLE EAST

Starwood Hotels & Resorts celebrates one year of TV broadcasting in its hotels in Europe, Africa and Middle East. Starwood Preferred Guest Television (SPGTV) is the lifestyle TV channel available on channel 1 in all 176 Starwood hotels in the region since January 2004

With an editorially led cut ensured by the 112 PR representatives of Starwood in Europe, Africa and Middle East, always searching for interesting events, news angles and passionate people in every destination, SPGTV is an exciting 2 hour TV programme on travel, gastronomy, fashion, design, sport, history, architecture, destinations, events and, most of all, about Starwood people, reflecting the diversity and passion that drives every day’s commitment of Starwood associates.

“Our objective is not to self celebrate the quality of our products,” says Roeland Vos, President of Starwood Europe, Africa and Middle East Division, “but to open a new communication channel with our customers in order to offer emotional experiences in key destinations of this beautiful part of the world. We believe that our strength is our people, with their accents, their anecdotes, their passion for service and customers. Together with the culture, the lifestyles, the uniqueness of the destinations where we operate, this gives us the perfect mix to offer real emotional experiences through our television channel. This is the mission of SPGTV: we want to share dreams with our customers.”

Reports from the guest surveys confirm the popularity that SPGTV has gained in its first year of broadcast. 83% of the customers reported to have seen the programme, 60% said it was in their top 3 channel choice while staying in the hotels. Over 30% of the audience said they watched SPGTV for 15 to 30 minutes and an outstanding 24% said they watched for more than 30 minutes.

The quality of the programme and the guests’ very positive response has also convinced quality partners of Starwood to join in this communication effort and support the creation of interesting content and information on the bi-monthly editions of SPGTV.

“We would like to recognise and acknowledge the support we have received from partners like Nestlè Waters, Audi, Charles Heidsick and many others during the first year of broadcasting of SPGTV,” said Paul Tribolet, Senior Vice President Marketing & Sales for Starwood Europe, Africa and Middle East. “We knew we were on the right track when we decided to open this communication channel with our customers, making sure to be interesting and entertaining rather than straight forward promotion of our product and services, but we were truly moved in seeing how many of the companies we are in business with have immediately shared our vision and joined in to support this initiative.”

Starwood Hotels & Resorts celebrates 4 years of its TV channel

 Starwood Hotels & Resorts celebrates 4 years of its TV channel, SPG.TV. Available in all Starwood hotels in Europe, Africa and Middle East, Starwood Preferred Guest Television is completely dedicated to Starwood guests and is the first TV channel ever featured in a hotel company.

Since February 2004, SPG.TV has been Starwood in-house television program, a real window on various situations, describing news, destinations, people, stories and events.
Available on Channel 1 in all Tv sets in every room of a Starwood hotels in the EAME division, Starwood Preferred Guest Television is a 2 hours long program which runs on loop for 2 months.

Starwood beautiful and dreamy hotels are part of the program as well as our partners and preferred sponsors in order to keep our guest community informed on our services and products although they are not the real protagonist. SPG.TV aims to be a bi- monthly informative, interesting and international program on what is happening around and about Starwood world.

The journalistic cut of the channel is granted by the EAME Pr Network, always searching for interesting events, new angles and passionate people in every destination and areas. The exciting result is a TV program on the news, about travel, gastronomy, fashion, design, sport, history, architecture, destinations, events and, most of all, about Starwood people, reflecting the different accents and the diversity of Starwood associates and the passion that drives their every day commitment.

From Portugal to Poland, from South Africa to Scotland SPG.TV has been chosen by a large customer group: the reports from the survey say that SPG.TV was switched on by 83% of those questioned and 60% of the audience said it was in the top 3 of their favorite channels. Most of all they recognized SPG.TV is not about places but it’s about dreams.

The guest’ very positive response declares SPG.TV value in front of the need for information and entertainment of Starwood community and once again Starwood commitment to emotion their guests.

STARWOOD HOTELS & RESORTS EAME WINS THE WORLD LUXURY AWARD 2007 FOR ITS LIFESTYLE TV CHANNEL
Produced by The Family Production, SPGTV has been awarded for creative excellence in Luxury Communication

Starwood Hotels & Resorts Worldwide EAME lifestyle TV Channel, SPGTV, has been awarded the World Luxury Award 2007 in the category Hotels & Holidays for creative excellence in Luxury Communication.  

Starwood Preferred Guest TV (SPGTV) is the first TV channel designed by an hotel industry and is presently broadcasted in Europe Africa and Middle East in more than 280 hotels and resorts, with individually tailored versions for each of the company brands.

Born in January 2004, SPG.TV is available on channel 1 of all TV sets in all Starwood Hotels & Resorts guestrooms in Europe Africa and Middle East and is produced together with the Milan based The Family. Since its creation, SPGTV has proven to be a successful communication tool with the hotel guests as it proposes editorial features aimed at entertaining and informing about the lifestyle of the destinations where Starwood hotels operate.

The World Luxury Award is a prestigious competition honoring creative excellence in Luxury Communication in advertising, design and external communication. The Awards categories are Cars & Yachts, Fashion & Style, Perfume & Cosmetics, Beverages & Food, Bank, Insurance & Credit Card, Hotels & Holidays.

“SPGTV has been created to inspire our existing customers to try new destinations, services and make the audience fall in love with the beauty, emotion and passion of the world of Starwood. This award gives us the opportunity to celebrate our achievement and provide additional passion in continuing to promote our brands and hotels through a very emotional communication” said Marco Ferrari, VP External Communications Starwood Hotels and Resorts Worldwide, Inc. in Europe, Africa and Middle East.

“Travelling, for business or leisure, is a unique experience and SPGTV is always trying to offer the most exceptional and interesting angles to Starwood guests to enjoy the hotels and the destinations with the objective to fulfill our guests dreams” said Barbara Prandini, SPGTV Supervisor. Together with the support of the Public Relations professionals in all the destinations where Starwood operates in EAME and the support of The Family Film, SPGTV  expresses the lifestyle and character of the cities and destinations where our guests are staying, selecting the most unknown and passionate stories and the eye-catching pictures. In 2 hours of program the guest is taken from Lisbon to Dubai, from Stockholm to Cape Town through a mixture of colors, rhythms, passions and humanity which capture the guest’s attention and make him want to get up and go”.

About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure
companies in the world with approximately 890 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com/pressclub

STARWOOD HOTELS & RESORTS LAUNCHES SPGTV.NET, a portal dedicated to the Starwood Europe Africa & Middle East TV channel

Starwood Hotels & Resorts launches SPGTV.NET a website based on the TV productions of SPGTV the first lifestyle TV channel designed by a hotel industry and presently broadcasting in Europe Africa and Middle East in more than 280 hotels and resorts, with individually tailored versions for each of the company brands.

SPGTV.net offers the opportunity to watch the best feature stories broadcasted on SPGTV with more in depth information at anytime, adding the possibility of sharing them with friends and rating them according to individual opinion, providing comments, suggesting the next feature topic and instantly booking at a Starwood hotel to directly live the experiences narrated on the reportages.

“SPGTV has proven to be a great success story over the last four years, capturing the attention and the favors of over 80% of our customers and has been awarded in 2007 for creative excellence in Luxury Communication." said Marco Ferrari, Vice President External Communication for Starwood Hotels and Resorts in Europe, Africa and Middle East. "The TV website will give us the opportunity to provide additional connection and inspiration to our customers through an enlarged communication platform."

“With SPGTV.NET, we are moving SPGTV out of the hotels, reaching a global audience and getting more people exposed to the emotional impact of our brands and destinations and fall in love with the beauty, emotion and passion within" said Barbara Prandini, SPGTV Manager. "SPGTV.NET has been created to allow our guest to interact and play with a mosaic structure of colors, rhythm, vitality and humanity, welcoming then to step into the Starwood world.”

With only one click, the SPGTV.NET users will be in touch with the right hotel allowing them to discover and live in the most inspiring accommodations, explore fascinating destinations and indulge in the most phenomenal spa treatments or spoil their taste buds with meals prepared on screen by one of the Starwood Chefs.

SPGTV.NET, a pilot of a Starwood global vision, is the response to the 20 million Starwood customer requests watching SPGTV on the hotel television screens across Europe, Africa and the Middle East, asking to use the Starwood TV channel as tool as a holiday and business trip planning tool.

From Starwood hotels rooms to the guests' laptop, SPG.TV is now accessible everywhere and at anytime on the web to keep its audience entertained and informed on the enriching travel experiences across the globe.